Kamar yadda ƙa'idodin kyau ke tasowa kuma buƙatun kulawa na sirri ke tashi, ƙarin maza suna rungumar hadewar fata da kayan kwalliya. Maza na yau sun daina gamsuwa da kawai abubuwan yau da kullun kamar tsaftacewa da damshi. Suna neman ingantattun hanyoyin kula da fata waɗanda ke magance kewayon buƙatu. Kayayyaki irin su creams BB da masu ɓoyewa sun zama masu haɗaka ga tsarin mazaje na yau da kullun, suna nuna haɓaka sha'awar fata mara lahani da kyalli. Wannan yanayin yana sake fasalin masana'antar marufi na fata, inda ƙirƙira ke taka muhimmiyar rawa wajen haɓaka roƙon samfur.