Choebe ndi wopanga zodzikongoletsera zapamwamba yemwe amagwira ntchito pa skincare, chisamaliro chamunthu, komanso zodzikongoletsera zamitundu. Ndi filosofi yokhazikika yokhudzana ndi kukhutira kwamakasitomala, timalimbikira mosalekeza kuchita bwino kwambiri ndipo timadzipereka kupanga zinthu zapamwamba kwambiri.