A Quiet Revolution Behind the Glamour

Beneath the glossy surface of global beauty, 2025 is turning into a year of profound realignment.
Five headlines tell the story: Kenvue weighs a spin-off of its Skin Health & Beauty division; Unilever divests Kate Somerville to Rare Beauty Brands; LVMH is reportedly exploring the sale of its 50 percent stake in Fenty Beauty; Estée Lauder opens a fragrance atelier in Paris; and Kering forges a €4 billion alliance with L’Oréal.

A New Era of Circular Packaging
The EU Packaging and Packaging Waste Regulation (PPWR, Regulation (EU) 2025/40) is reshaping how packaging is made, used, and recovered.
It’s not just another rule — it’s a complete redesign of the packaging ecosystem.

AsiaWorld-Expo, Hong Kong | November 11–13, 2025

Join Choebe at the leading B2B beauty supply chain exhibition in Asia. Explore innovative packaging, material circularity, and sustainable design at Booth 11-E10.

Recently, more and more Chinese manufacturing companies have successfully passed the Sedex SMETA qualification. This positive trend echoes international clients’ demand for a more transparent, compliant, and responsible supply chain.

MakeUp in NewYork 2025 will take place from September 17 to 18, 2025, at the Javits Center in New York City, gathering global leaders in skincare and makeup innovation. Choebe will exhibit under both the Packaging and Makeup/Skincare categories at Booth No. C44, inviting global partners to explore the future of beauty through design, sustainability, and material innovation. 

Sunscreen and active formulas are vulnerable to oxidation, causing color shifts, separation, or loss of SPF effectiveness. Packaging is essential for safeguarding cosmetic and pharmaceutical formulations against environmental stressors such as oxygen, moisture, and UV exposure. Five-layer flexible tube structures provide advanced barrier protection, making them ideal for sensitive products like sunscreen, oral care pastes, and high-performance skincare. EVOH (Ethylene Vinyl Alcohol) adds a central barrier layer that protects your formula throughout its shelf life.